The Crypto world is too complex

For beginners, cryptocurrency can feel like deciphering an ancient, complex language. Digital currency is full of jargon and technical terms. Wallets have tons of charts, graphs, and options that can overwhelm new users. We decided it was time to change this.

LFG is born of fustration

Web3 was meant to give people freedom. Instead, it became complicated, frustrating and confusing.
We built something simple, something secure, something that puts people — not technology — back in control.
Because great tools don’t just solve problems. They let you focus on what matters.

Safe. Simple. Yours.

Crypto opens new doors. But it also carries hidden risks. One bad transaction—even without your knowledge—can put everything you hold under scrutiny. Regulations are tightening, and the odds of exposure are rising. Some companies respond by holding your funds, offering no real protection or insurance. We take a different path. No middlemen. You hold your crypto—we give you the tools to keep it safe and secure.

Your crypto. Your rules.

With exchanges, it’s their rules—and your gamble. They hold your crypto, set the limits, and decide when you can access it. And when things go wrong—as they often do—it’s customers who lose. There’s no safety net. No insurance. Time and again, people have learned the same lesson: if someone else holds your crypto, you don’t truly own it. Real security comes from keeping your assets where they belong—in your hands.

Our Team

Our team comprises seasoned professionals with expertise in Web3, finance, payment technology, and design, honed at leading companies like KlimaDAO, ADNOC, BlackRock, HSBC, CurrencyCloud, Nike, Apple, and Samsung.

Kristian Krogh

CEO

Moh Kanji

CFO

Carlos Butler

CPO

Simon Parkes

Lead designer

Expert Advisory Panel

Our advisor panel is expanding at the moment, keep checking back for exciting new advisor updates.

Tara Ballarotto

Ex Apple
Brand Strategy & Leadership

Customer testimonials

As someone who has dealt with the pain of high payment fees and sluggish settlements, LFG is a breath of fresh air. The ability to accept stablecoins seamlessly without any setup fees or hardware investments is a game changer. I can confidently say this app is the future of payments. Highly recommended for any business looking to cut costs and streamline their operations.
James Carter
CFO, Carter & Sons Imports
LFG has simplified our payment process like never before. Accepting stablecoins directly from customers is not only cost-effective but also incredibly efficient. I love how easy it is to create monthly sales statements and manage refunds. The compliance checks are just the cherry on top, giving me full confidence in every transaction. Thank you, LFG!
Rebecca Hill
Director, Hill’s Boutique
LFG has revolutionised the way we accept payments in our business. Not only have we eliminated the costs of traditional payment providers, but the instant settlement feature means we never worry about delays. The app's precompliance checks give us peace of mind, knowing that all transactions are secure and compliant. It's simple, fast, and absolutely essential for any modern business in the UAE.
Fatima Al-Mansoori
COO ABTG
Switching to LFG has been one of the best decisions for our restaurant. The app is incredibly user-friendly, and we’ve significantly reduced the costs associated with traditional payment systems. The speed of settlements and the ability to issue refunds in seconds are features we didn’t know we needed until now. LFG is an absolute must-have!
Michael Thompson
MD Urban Eats Bistro
LFG has been an incredible addition to our studio. Getting started was a breeze, and we were up and running within 30 minutes. The app's ability to provide instant settlements and generate monthly sales statements has saved us countless hours of manual work. I can't imagine running our business without it anymore!
Aisha Khalid
Founder, Al Noor Design Studio
LFG is the payment solution we’ve been waiting for. The lack of setup costs and the fact that all we need is a smartphone makes it incredibly accessible. What truly sets it apart is the advanced compliance features, which ensure our funds are always secure and trouble-free. It’s a no-brainer for any business in the region.
Omar Al-Suwaidi
GM Gulf Logistics Solutions

FAQ

Whether you're curious about LFG's features or capabilities, we got you covered.

What is LFG, and how does it work?
LFG is a payment app that allows businesses to accept stablecoins for their products and services, both in-person and online. You don’t need any special hardware—just a smartphone. Funds are settled instantly into your account, and you can easily convert to or from fiat currency whenever you like. LFG is fast, secure, and free to get started.
I’ve never used crypto before. Is it hard to set up and use?
Not at all! LFG is designed to be beginner-friendly. You can set up your account and start accepting payments in less than 30 minutes. The app guides you through every step, and our support team is always available to help.
What are stablecoins, and why should I accept them?
Stablecoins are digital currencies pegged to the value of traditional currencies like the US dollar. They offer the benefits of crypto—like lower fees and instant transfers—without the price volatility. By accepting stablecoins, you can save on high payment provider fees while getting paid instantly.
Can I change my plan later?
Yes! You can upgrade or downgrade your plan at anytime, upgrading gives you instant access to the benefits of the new plan and downgrading will occur at the next payment cycle.
Is LFG safe and compliant?
Yes! LFG uses advanced pre-compliance checks for all transactions and KYC and KYB on all customers, to ensure your payments are secure and meet regulatory standards. Your funds are never held by us, so you always have full control over your tokens.
Is there a free trial available?
Yes! We offer free trials for all our paid plans, allowing you to get comfortable using the app. Additionally, we have a monthly referral programme: refer up to five people in a month who sign up for a paid plan, and you’ll get the next month free. There’s no limit to how many people you can refer, so in theory, your plan could be free indefinitely!
Still have questions?

Can’t find the answer you’re looking for?
The Help Centre is packed with expert advice, not just on how to use our platform, but also on making the most of crypto in your everyday life.

Take back control of your finances

Unlock financial freedom with LFG, and fuel your business success like never before.